Every time the Olympics come around then the official logo comes out there are always a number of people who like, and dislike the logo. When the London Olympic Logo was released there was a large amount of haters. Personally I didn’t really care for it either, but since I’m not talking about the 2012 London Olympic Logo, I won’t go into any detail on my thoughts on it.
2014 Sochi Olympics Logo
First off, one of the purposes of The Hashbrown.com is to expose the good, and bad, in all facets design. To remind you of my philosophy would be pointless at this time. Without further stalling here is the 2014 Sochi Olympics Logo EXPOSED
- Looking at the color, notice the blue in it. Sochi is for the winter Olympics, so the blue tone is very effective in communicating the time of year the Olympics are taking place.
- Notice they don’t have to write “Winter Olympics” on the logo for the viewer to understand that this logo is for the Winter Olympics.
- Sochi.ru, it gives the view a direct link to where the viewer can find more information on the olympics.
- The hierarchy of the logo, It’s simple in the message. Sochi > 2014 > Olympics
- Notice the typeface of the logo, opting to go without serif’s. The typeface is blocky, Snow (and the Olympics) is unforgiving, the slightest error can cost you in the end, There are specific rules that must be adhered to in order to succeed.
- Apart from the typeface being rigid of obedience, it’s fun. When the viewer sees the 2014 Sochi Olympics logo, they want to know that they are going to have fun when they view this event. They will want to physically go to Russia and attend this event in person.
- Sochi.ru. I know I added this in the good, but if you actually go to sochi.ru you will be taken to a website that is completely in Russian, the logo would have been just as effective without the “.ru” being present.
- At first glance at 2014 it looks like Zoiy. I will admit as I’ve been writing this article I’ve mis-read this logo as Zoiy more than one time. One choice would be to make the 2014 not as thick as the Sochi. As a result creating a nice complimenting contrast between the two lines instead of two identical lines that are competing for my attention.
As I have been writing this article I came across something that Fred Burt, managing director of design agencySiegel+Gale London, said:
it’s the experience not the logo that will make this brand.”
I guess we shall see shortly what the event builds for the Sochi 2014 Olympics brand.
What are your thoughts on the logo?